UK bookmaker Betfred have scrapped their online technology platform deal with GVC Holdings less than one year into the 10-year pact.

Last May, Betfred and GVC announced their decade-long deal, in which GVC was to supplant GTECH as Betfred’s online platform provider. But on Tuesday, eGaming Review reported that the deal was toast and the companies subsequently issued a joint statement saying they had agreed to terminate the agreement “by mutual consent.”

The joint statement insisted that the decision to part company was “reached amicably, with no penalty clauses triggered by either party.” The statement struck an upbeat tone, saying the deal’s demise would allow both parties “greater flexibility to develop their businesses going forward.”

At the time of last May’s deal, then Betfred CEO John Haddock said GVC had been selected following an “extensive review” and that the new platform would offer Betfred the “scalability and flexible approach” it needed to survive the UK’s cutthroat online betting market.