A senior delegation representing 13 US OEMs will be attending next week’s ICE Totally Gaming as guests of ICE organiser, Kate Chambers. The Inward Mission of manufacturers is being undertaken to showcase the credentials of gaming’s most international business technology event to prospective first time exhibitors.

Expanding on the initiative, Kate Chambers said: “It’s some time since we last staged an Inward Mission and I am looking forward to being able to demonstrate the vibrancy, the energy and the internationalism that are unique features of the ICE experience. The Inward Mission, which has been put together with the kind help of Marcus Prater at AGEM, enables us to target our sales activities and meet our strategic objectives which are to grow ICE in a structured and managed way.”

The US delegation will be experiencing the biggest ICE on record as well as the most international. Comprising 40,925 square metres of net space (5% bigger than in 2016), the show floor will feature exhibitors from 67 jurisdictions and sovereign states.

ICE Totally Gaming is the only b2b gaming event in the world that brings together the online and offline gaming sectors. ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.