• Betgenius will supply one of Europe’s largest gaming companies with a new platform solution

• Betgenius also becomes OPAP’s primary in-play data provider across retail and online

(London, UK: 1 February 2017) Betgenius, the leading supplier of sports betting and marketing technology to regulated bookmakers and lotteries, has entered into a landmark partnership with the Greek betting and lottery operator, OPAP, to provide a cutting-edge multi-channel sportsbook platform.

The deal will see OPAP migrate its digital sports betting operation to the Betgenius Sportsbook Platform, featuring a full back office suite, outsourced trading, CRM and marketing tools, and UX development across all digital channels.