LONDON – ICE, which will welcome gaming influencers from an estimated 150 nations next week, has been compared to Davos, the World Economic Forum of global policy and business leaders which takes place each January in the Swiss ski resort.

Peter Hannibal, Chief Executive of the Gambling Business Group (GBG), whose members are drawn from all sectors of the offline/online gaming landscape said: “GBG members, who account for 70% of Gross Gaming Yield, will be at ICE in force either as exhibitors or visitors and I have personally attended each edition of the show since its inception.

“Even from the very start, ICE has been an important event, but I believe in recent years, it has developed way beyond what can be defined as simply an exhibition.” He added: “With 500 regulators in attendance, elected politicians, gaming thought leaders and the CEO’s of every major international gaming organisation, you can be sure that what happens off the show floor, during the behind the scenes background meetings, the dinners, the lunches, the briefings, as well as during the official programme of panel discussions, will help shape global gaming policy and the industry’s direction of travel.

“ICE brings together the great and the good of gaming and next week it will host the most powerful personalities and influential organisations in the industry. No other gaming industry gathering can do this.”