‘A hugely successful show which introduced the Reflex brand to a whole new audience of influencers and buyers’ is how Reflex Managing Director, Quentin Stott, described the company’s experience at February’s ICE Totally Gaming exhibition in London.

Reflex MD, Quentin Stott at this year’s ICE

Reflex, which has built a strong market position in bricks and mortar gaming, where it is a major supplier of equipment to the pub, club, bingo, AGC and FEC sectors, used ICE 2017 to demonstrate its gaming skills to the digital market. “A year ago I left ICE under no illusion about what we needed to do in order to stake a claim to be an important player in the digital space,” stated Quentin Stott. “We listened to the market, acted on the advice we were given and have come back as a much stronger proposition with a digital team headed by Chief Product Officer, Mat Ingram, who we appointed last summer.”

He added: “ICE 2017 got to off to the best possible start when we signed an important business deal with William Hill at 10am on the first day. Thereafter we held meeting after meeting with the major online brands and exchanged NDA’s with a number of key companies. We’ve worked hard to be in this position and ICE gave us the opportunity to adapt our strategy and then build relationships with the market. Being in London has shaped our thinking, accelerated our development and placed us firmly on the digital map.”