Daily Fantasy Sports operator launches a social-listening exercise for the Premier League’s hottest young stars

London, February 17: Daily fantasy sports operator Sportito has launched a monthly Under-21 Fan’s Favourite award for the qualifying Premier League player who has garners the most mentions on social media within the past month.

The award highlights the young players that have excited the fans of each club the most within the period with the winner decided by the most total mentions on Twitter. Sportito employed SBC Media and social media marketing agency Pilot Fish to conduct the study.

The winner of the inaugural Under-21 Fan’s Favourite was Tottenham Hotspur’s Dele Alli, the current PFA Young Player of the Year and enjoying another stunning season at White Hart Lane. He topped the chart for a two-week period in January with just under 28,000 Twitter mentions, way ahead of fellow young England star Raheem Sterling who came second with nearly 15,000 mentions.