Amaya Gaming’s sports betting arm, BetStars, has joined the fisticuffs against match-fixers by becoming a part of ESSA, and roll out another video in their #Callit campaign featuring Premier League Champions Leicester City.

Amaya Gaming’s baby, BetStars, has joined the growing band of goody two shoes over at the sports betting integrity outfit ESSA.

The move follows 888Holding’s decision to join forces with 23 like-minded gambling entities last month. Amaya has over 108 million registered users across its brand, so it’s a coup for the integrity of ESSA. Other high-profile members include BetVictor, Bwin, Betway, Ladbrokes Coral Group, Paddy Power Betfair, and Sky Bet.

ESSA is a non-profit organisation designed to deter betting-related match fixing in sports. It achieves this goal through the use of their Internal Control System (ICS) and Early Warning System (EWS).