In this week’s episode of Pokerography Lee Davy takes his third and final look at the Paul Arden classic on creativity and excellence, It’s Not How Good You Are, It’s How Good You Want to Be, and pulls another four gems from its fertile soil.

Welcome back to the final instalment of Paul Arden’s classic on how to be a creative thinker, brand, or company – It’s Not How Good You Are, It’s How Good You Want to Be and how we can use his wisdom at the poker tables.

1# It’s Not What You Know; It’s Who You Know

Ok, it’s hardly innovative advice, but I liked the way Arden put his little spin on this pearl of wisdom.