The betting industry’s leading suppliers will be debating the key issues affecting the value chain across the sector at next month’s Betting on Football conference at Stamford Bridge.

The event will explore how online gaming suppliers have been affected by a wave of M&A and an increased focus on in-house competencies within the industry.

BetConstruct CEO Vahe Baloulian, BtoBet CEO Kostandina Zafirovska, SBTech CEO Richard Carter and Jacob Lopez Curciel, the CEO for gold event sponsor OPTIMA, will be assessing how the B2B supplier side of the industry has been impacted by multi-asset enterprises such as GVC and NYX Gaming, how suppliers should be streamlining services to stand out from the competition and how they can dissuade partners from moving product development in-house.

For example, GVC Holdings has reported considerable savings from the 2016 acquisition of Bwin.party, after eliminating duplication in areas such as technology, while Coral announced the launch of an ‘in-house’ developed sportsbook platform last September to centralise its mobile, tablet and desktop devices. London based betting exchange Smarkets is another company that develops all products in-house, which includes its new mobile app for both Android and iOS.