BtoBet has targeted Latin America as a fast growing market with an enormous potential for the gaming industry. On this regard, Alessandro Fried, BtoBet’s chairman, confirmed: “Our recent statistics about the continent show a significant increase of the internet penetration and a very deep involvement of the gaming followers into sports betting and casino gaming market. At the same time, as a considerable number of LatAm areas are regulating their markets, operators are showing a very strong interest in expanding their business in this promising continent.”

Following the solid establishment in the Colombian market, BtoBet has decided to expand its business into Paraguay. Fried highlighted: “We are closing important agreements with international operators, employing BtoBet’s platform to develop their business in Latin America. In fact, thanks to BtoBet’s omnichannel, multi-jurisdiction and multi-currency iGaming platform and clever Sportsbook software, they can have the technology, the security and the flexibility needed to face the market in these areas.”

ENFIELD group, a solid licensed gaming company based in Paraguay, operating offline and online gaming activities in the territory under the local regulating authority Conajzar, has chosen BtoBet as partner to drive its brand, Apostamina.

Gonzalo Enjuto, Enfield’s CEO, reported his experience in Paraguay: