Award hat-trick recognises marketing technology company’s ongoing role in customer acquisition for US online gaming brands and land-based casinos

Montreal, QC. 27th April 2017 – Income Access, Paysafe Group’s iGaming-focused marketing software and services provider, has won its third consecutive ‘Acquisition & Retention Partner of the Year’ award at the eGR North America Awards, which took place on 26th April 2017, at the US Grant hotel in San Diego, California. The award acknowledges the continuing impact of Income Access’ technology support and bespoke digital marketing acquisition strategies for US real-money online casino and poker, daily fantasy sports, online horse-racing wagering and social gaming brands as well as land-based casinos.

The third annual eGR North America Awards celebrated excellence in the US gaming industry, honouring the iGaming operators, land-based casinos and service providers that have excelled in their field over the last year. Income Access’ latest ‘Acquisition & Retention of the Year’ award follows 12 months in which the company’s affiliate software has been adopted by new brands in the regulated real-money online casino and poker market of New Jersey as well as leading US-facing daily fantasy sports and online horse-racing wagering operators.

In addition to powering the affiliate programmes of major US online gaming brands, Income Access allows operators to outsource their affiliate programme management and media buying (direct and programmatic). In 2016 and into 2017, Income Access’ in-house affiliate and media buying teams have increased their client base and further improved acquisition programmes’ overall results (customer acquisition, revenue, overall ROI).