Push Technology is one of a growing number of commercial organisations that will be at Juegos Miami in order to establish a foothold in Latin America. CEO, Sean Bowen, explains the Push philosophy, the power of technology and how working alongside successful gaming companies such as 888 Holdings differs from working with IBM.

Push works with gaming companies such as 888Holdings and technology companies like IBM – how does working with these companies differ and what are the nuances of working in the gaming sector?

Push Technology is a leader in serving the eGaming market with data streaming technology.  As such, we know that gaming companies require flexible infrastructure options.  To be more specific, eGaming companies favour tax haven locations for their operational infrastructure.  This presents difficulties for cloud-only solution vendors wishing to sell products to eGaming companies.  Problematically, data centres are rarely located in tax haven countries, because these countries are low population geographies and not advantageous locations, from a revenue perspective, for data centre and cloud hosting vendors.  Therefore, and despite some cloud-only providers’ ability to run across multiple data centre locations, cloud-only technology solutions cannot address the requisite business requirements of eGaming companies.

Often, the ideal solution for optimal operations is to implement either an on-premise solution in the tax haven location or a hybrid infrastructure configuration that combines both on-premise and cloud.  With on-premise, eGaming companies solve the regulatory, location preference and security issues, while the cloud component provides efficiencies of scale and cost for end-user client applications.  A hybrid solution can be the optimal solution to address the nuanced business requirements specific to eGaming companies.