South Africa-focused iLottery betting brand integrates Pariplay’s content portfolio

May 2017 – Pariplay Ltd., a gaming technology company serving iLotteries, iGaming operators and land-based casinos, has announced a content partnership with LottoStar, a multi-platform online lottery betting brand focusing on the South African market. Under the agreement, Pariplay will supply its entire portfolio of games to the LottoStar brand following its integration with Pariplay’s FUSION content network.

Licensed and regulated by the Mpumalanga Gambling Board in South Africa, LottoStar’s main focus is providing South Africa-based players with online wagering on leading international lotteries, including Europe’s EuroMillions, SuperEnalotto, Spanish Daily and EuroJackpot, the USA’s Powerball and Mega Millions, as well as Australia’s Oz Wednesday, Set for Life and OZ Lotto. The brand also features a selection of Kino events to bet on every five minutes, 24 hours a day, seven days a week.

LottoStar is accessible on mobile and desktop devices, allowing the brand to diversify its customer demographics and instantly reward players for better retention.