The Hendon Mob and the Global Poker Index have a new pal as Alex Dreyfus looks to broaden his horizons and bring poker closer to the $108 billion video gaming industry by creating the Gaming Player Index.

While shopping for baby toys, I saw a Fisher Price telephone toy. I had one; my son had one – I think everyone in the world has had one. I unpacked it and started pulling it along the floor. The eyes were rolling up and down, and my seven-month-old daughter began to crawl for the first time as she chased it (like a slug) across the floor.

After feeling guilty for teasing her, I gave it to her. She smashed it about a bit. She tasted it. And then I showed her how it works. I dialled an imaginary phone number, put the earpiece to my ear and pretended to talk to someone.

And then it hit me.