Daily fantasy sports market will soon have a first-ever, women’s professional league after the Women’s National Basketball Association (WNBA) announced its partnership with fantasy sports giant FanDuel.
Although it is a one-day fantasy partnership, pundits consider this a big leap forward in an industry that offers male-dominated games.
WNBA President Lisa Borders finds the female basketball league’s partnership with FanDuel as a “fresh, unique way for fans to further connect with their favorite WNBA players and teams throughout our season.”
“We are constantly looking to innovate by finding new opportunities to engage with our passionate fans and introduce the WNBA to wider audiences,” Borders said in a statement posted on the WNBA”s website.