Asia’s growing interest in domestic and international football competitions holds the key for daily fantasy sports success in the region, which is considered to be the “promised land” for platform providers like Oulala.

The Malta-based company is testing the Asian waters and keeping a keen eye on China’s potential to become the biggest market for fantasy sports in the world.

“Asia is a promise land. We know that it’s going to be probably the next biggest market for daily fantasy sports,” Oulala CEO Valery Bollier told CalvinAyre.com at the Global Gaming Expo (G2E) Asia conference in Macau. “Asia, with the numbers of customers and fans that are looking at European football, it’s going to be quite amazing.”

After Chinese President Xi Jinping made it clear that he is hoping to start the country’s rise as a football power, investments have started pouring in to contribute to China’s growing interest for domestic football as well as other national and international competitions, particularly European tournaments.