One of the leading operators offering sports betting in Nigeria, Surebet247, has decided to use Betradar’s suite of virtual gaming products to increase footfall across its retail stores.

Surebet247 operates from over 4,000 retail stores across Nigeria and all will offer Betradar’s Virtual Football products. The bookmaker will also work with Betradar on new initiatives as a follow up to this launch.

Sheriff Olaniyan, CEO of Surebet247 stated: “We have been closely monitoring the growing success of virtual sports and have evaluated all the products available to operators in Africa; Betradar has been able to deliver the product to suit the African market based on popular demand. Betradar has a proven track record of delivering the most compelling product range and the highest income levels and we at Surebet247 are very excited about being able to offer this world leading product to our customers”.

Neale Deeley, Managing Director Gaming at Betradar added: ‘’Nigeria remains a critical market for our suite of virtual gaming products and we were delighted Surebet247 wanted our latest version in their 4,000+ retail outlets. They have worked with our guys in a flexible and collaborative spirit to make sure that what is provided to their punters is a really engaging and bespoke product”.