JUNE 01, 2017 – Better Collective, the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has acquired Austrian company Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”), for an undisclosed sum, significantly expanding its presence in German speaking markets.

The acquisition includes SportFreunde’s complete website portfolio, including wettfreunde.net, sportwettentest.net, and fussballportal.de, which have attracted millions of unique visitors. This acquisition makes a substantial contribution to Better Collective’s goal of growing 50% year-on-year.

The move is a key step in Better Collective’s rapidly-advancing M&A strategy, as the Denmark-based company, which operates more than 1,000 products and websites, continues to make a major impact on the iGaming industry.

SportFreunde’s high-quality content will benefit from heightened visibility and the opportunity to develop alongside Better Collective’s products, resulting in even more insightful sports betting content being produced across all platforms targeting the German-speaking market.