As the price of bitcoin continues to soar to record highs, new investors are also beginning to take notice in the digital currency as a new possible asset.

On Tuesday, bitcoin advanced to a new record high of $2,933 on Bitstamp, surpassing the previous all-time high of $2,760.10 recorded in late May. The rally does not have a real catalyst, but appears to be a continuation of the gains that developed last week when China’s Big 3 exchanges resumed withdrawals on their platforms.

As a result, many new investors are starting to look at bitcoin. However, many of these would-be investors still find cryptocurrency to be intimidating—not surprising, really, given that there’s much to learn about digital currency and its underlying technology, the blockchain. There’s also the debate over bitcoin’s underlying scaling issue, which needs to be addressed fast because as one expert puts it, the “network is near a breaking point.”

“A lot of people are starting to look into [digital currency], and invest in it, but it’s still very much kind of like the Wild West,” Guy Zyskind, co-founder and CEO of start-up Enigma, told FastCompany.