PokerStars has moved the conversation to Discord, a free to use voice and text chat service for gamers, and Eric Hollreiser stars as the first of many employees to host an Ask Me Anything session.

Lately, I have been thinking about marketing more than I think about sex, and I have come to a pretty solid conclusion – you have to change how people feel before we hope to influence their actions.

Of course, this makes sense.

Our feelings and thought lubricate action, so that’s where we should begin.