Kenya, different from other African countries, represents the place where mobile betting has seen the most expansion and it’s important to understand the dynamics of the move from Retail to Mobile in this area to know what will soon happen in other countries on the continent.

Alessandro Fried, founder and chairman of BtoBet has participated in WRB Africa in Nairobi on 7th June to share his point of view about the change that African Sports betting is living through today. Taking the mobile business process in Kenya as a case history is crucial to understand the direction that several other areas in the country will follow. In this regard, Fried highlighted:

“Kenya confirms an unprecedented number of mobile users, with 83% of mobile penetration and where Smartphone diffusion is the highest in the country – 60% of mobiles used in the country are smartphones. The large use of mobile payment transactions, for any kind of payment (not only for betting) have pushed the development of very advanced mobile payment methods.”

Download here the complete interview to Alessandro Fried at WRB Africa.