After a celebrity endorsement deal gone wrong, Asia-based online betting operator LeTou is moving in a new direction.

On Monday, the betting company announced that it will become the official 2017/18 shirt sponsor for English Premier League team Swansea City. Under the deal, LeTou’s logo will appear on the club’s home and away shirts.

This is LeTou’s first partnership deal with a Premier League football club, but what makes the deal different is that local charities will benefit from the sponsorship, according to LeTou. The company has identified two charities—Shelter Cymru and Disability Sports Wales—as part of its LeTou Goals for Good campaign, due to be launched later this year.

“We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sports Wales,” Paul Fox, chief executive of LeTou, said in a statement.