It’s fast vs funny in social media skirmish

ONCHAN, Isle of Man – The world’s fastest man, Usain Bolt, and the world’s funniest man, Kevin Hart, are going head-to-head to see who has the most maverick mind, in a challenge presented by  PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand. The pair will be aiming to outsmart one another in the biggest social media battle of the year, starting today under the #GameOn hashtag.

#GameOn sees the superstars face-off in a battle of wits using the metrics of their social media channels as scorecards, allowing fans to decide who wins each battle. Their rivalry will culminate in a live face-to-face battle at the poker table in January 2018 during PokerStars Championship Bahamas. #GameOn will embrace the core qualities and skills of poker with challenges to include reading people, bluffing and risk management.

The rivalry between the world-record breaker and one of the biggest Hollywood stars first started four years ago when they raced each other on the basketball court at an NBA All-Star Celebrity Game – only for Kevin to outwit Usain.