6th July, 2017 (London) – Retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK, according to new research from strategic insight agency Opinium.

In a new paper titled “Gaming’s not so quiet revolution: the changing face of the UK punter”, Opinium surveyed 1,500 people who gambled at least once a month online.

The report found that:

A good introductory bonus or offer was the most important factor for 42% of sportsbook customers when signing up to a new brand; 25% said best odds was the most important factor