There may be more millennials walking in the face of the Earth at present but only a few of them are playing lottery.
This is the stark reality that technology start-up AutoLotto has to face as only one-third of people aged 20 to 35 bought lottery ticket last year. While lotteries racked up $80 billion in sales last, the numbers are declining.
CNBC reported that AutoLotto is attempting to lure millennials in playing lottery through their app which allows users to buy tickets from their smartphone. The app, according to the report, also lets users scan a paper ticket purchased in-store to track it, and get notifications if they win.
So far, the effort of AutoLotto has reaped the company positive results. It said that 57 percent of their user base are now millennials.