NetEnt, the leading provider of digital gaming solutions, has enjoyed impressive interaction across its social media channels and website thanks to its reality TV-style campaign, The Challenge. 

The Employer Branding campaign, which was designed to cement NetEnt’s reputation as a top-tech employer in the highly competitive gaming industry, has helped NetEnt scale new heights in terms of awareness and recruitment.

The reality TV-style web episodes have been seen 1.4m times since May’s launch, with job applications up by 86% and traffic from social channels to netent.com up by 325%.

More than 900 employees at seven global locations took part in The Challenge, which saw four members of the NetEnt team, climb one of the European Alps’ tallest mountains with support from colleagues in-house.