SBC Events has encouraged all companies planning to get involved in Betting on Sports 2017 (12-15 September) to do so quickly, or risk missing out on the sports betting event of the year.

Demand for tickets and accommodation for the conference, which has moved to Olympia Conference Centre this year, has been so high that the official event hotel – the Hilton London Olympia – has already sold out. The show floor is also reaching capacity with over 90% of the exhibition space already taken.

With fewer than two months to go until the start of #boscon2017, SBC Events has managed to secure additional, discounted rooms at the nearby luxury K-West Hotel, but these are also selling fast.

Also reaching capacity is the conference agenda, which includes 42 sessions and will encapsulate 150 leading speakers across eight conference tracks.