Esports data analytics company, Esports One, is preparing to launch a beta-version of a League of Legends live streaming data analytics interface that would be perfect for gambling.

I write about esports, but FIFA apart, I have never played them. I did once load up World of Warcraft (WOW) after watching Jane McGonigal’s TED Talk hoping to turn my love of gaming into a world service, but never got my Orc off the toilet because I couldn’t figure out what the hell I was doing.

And when I watch a League of Legends (LOL) or a Dota 2 match, all I see are ant like coloured blurs whizzing around the screen like some bad acid trip. It puts me off, and I imagine, it puts off millions of prospective esports and video game converts.

Esports One proposes to do something about that, and more. The esports data crunchers, currently in the midst of a $2m seed funding round, are seeking interested parties for their closed beta-phase of a new LOL product that looks a winner.