Following BtoBet’s actions to expand into the LatAm and African markets, the company is now announcing its alliance with BetGames.Tv to propose live streamed games and lottery in retail betting shops. The strategy is already gathering great success.

Commenting on the partnership with BtoBet, BetGames.TV’s Head of Sales Christian Maglia highlighted:

“It’s a pleasure to be partnering with a farsighted igaming software provider such as BtoBet which is expanding in the fast-evolving markets of Africa and LatAm, providing local operators with fitting technology, suitable for their needs for mobile, online and retail businesses. This agreement extends an existing collaboration between BetGames.tv and BtoBet and I firmly believe that BetGames.Tv gaming content, together with BtoBet’s omnichannel platform will continue delivering a compelling gaming experience worldwide.” 

Back from the last summit in Lagos and ready to participate in future events in the emerging regulated markets, BtoBet’s chairman Alessandro Fried stated: