The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September).

Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from some of the leading companies in the field, including Quibit CEO Graham Cook, whose company has introduced machine learning to a number of processes that it provides to the industry.

Also on the panel, which is being moderated by Ficom Leisure’s Christian Tirabassi, is David McDowell, CEO of platform provider FSBTech, and Paul Reilly, CEO of media agency Media Skunk Works, who have both been using AI to improve their services.

Completing the panel is James Waterhouse, Founder of horseracing analysis firm Equotion, who commented: “I want to share my experiences as a big data / AI entrant into the market, and look to find partners with whom we can work to deliver on the commercial possibilities of this great new technology.”