Most press releases about a new sponsorship talk about the synergy between the event or team and the company stumping up the cash but this really is a hand in glove fit. The deal between Brazilian online betting firm Bumbet and the Miss BumBum competition, where the hunt is on to find Brazil’s best behind, is the biggest in the competition’s 6 year history.

Cacau Oliver, journalist and sposman for the Miss BumBum competition commented: “This was a very easy decision for us to team up with the Copa Sudamericana and Copa do Brasil sponsor Bumbet and so it will be the first year we’ll have odds on the event too.”

Representative for Bumbet added: “We just had to do this one didn’t we? It’s great to be on board and hope to bring an added dimension to the competition and its global audience. How we will make the odds on the event, I have no idea, but our trading team will be doing very extensive research into every competitor!”

For more information or photographs please contact Rafael Lopez: [email protected]