Wednesday 6th September, 2017 – Better Collective, the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities, has completed its first major acquisition in the UK market with the purchase of CasinoLounge.co.uk. This acquisition comes shortly after Better Collective’s significant acquisition of the Austrian affiliate, SportFreunde.

With bettingexpert.com being a popular player in the UK, Better Collective have a long-targeted growth strategy within the region, especially with the continued expansion of their casino presence.

CasinoLounge.co.uk started in 2013 as the brainchild of only two people, and joined the Cashmio organisation in 2015. With the recent growth of Cashmio, the owners of CasinoLounge.co.uk felt that it wasn’t receiving the attention it deserved. The acquisition by Better Collective is mutually beneficial for all parties, as their experience and resources will help develop CasinoLounge.co.uk even further as Cashmio focuses on their own Casino business.

CasinoLounge.co.uk is Better Collective’s first large acquisition in the UK casino market—but the ambition is to build on this achievement and continue forward in the UK.