Online lottery betting operator Lottoland is pushing back against Australian lottery operator Tatts Group’s ‘Lottoland’s Gotta Go!’ campaign.

This week brought a concerted effort by Tatts and Aussie retail lottery sellers to convince local lottery players that Lottoland represents an existential threat to the status quo, something Lottoland would freely admit is part of their ‘disruptive’ business model.

But to push back against some of the campaign’s more exaggerated claims, Lottoland Australia is recirculating a blog post from last month laying out what it calls the “Myths and Untruths” regarding its operations, including that the company is a ‘fake lottery,’ noting that it has been issued operating licenses by Australian’s Northern Territory and regulators in the UK, the Republic of Ireland and Gibraltar.

The company also took issue with Tatts’ claim that Lottoland is cannibalizing traditional lottery sales and thus reducing the amount of lottery revenue that is redirected towards community and social causes. Lottoland says its Australian operations account for less than 1% of Tatts’ overall revenue.