Esports Integrity Coalition Commissioner, Ian Smith, talks to Members of the European Parliament about his concerns relating to match-fixing in esports.

When it comes to mainstream sponsorship, I’m not saying poker is like a mongrel dog that’s been starved and booted in the ribs, but as sure as asparagus will make your pee smell, the esports industry is in a different league.

Earlier this week, during the World Poker Tour (WPT) Borgata Poker Open, Adam Pliska and the team announced JetSmarter as their official private jet partner. At the Legends of Poker stop, they hooked up with COLOR Wines.

In parallel, the esports industry is sitting down for a glass of claret and a friendly game of Minecraft with the likes of Coca-Cola, Audi, Gillette, and Mercedes Benz.