UK National Lottery operator Camelot has set an ambitious $4 billion annual sales goal for the flailing Illinois Lottery next year.
The State Journal-Register reported that Camelot Illinois, a local subsidiary of UK lottery giant Camelot Global, will be taking the helm of the Illinois Lottery on January 2 from Northstar Lottery Group after the British firm won the $2.2 billion management contract.
Illinois fired Northstar after it failed to reach its target revenues and caused other problems that sent the lottery agency in downward spiral. Data showed that Illinois lottery posted a flat $2.85 billion sale in the most recent fiscal year.
Camelot knows that it may suffer the same fate as Northstar if it falls short of its ambitious goal to jack up Illinois’ lottery sales to $4 billion annually.