Programme for UK-facing iLottery brand will be managed by Income Access in-house using company software and affiliate network

Montreal, QC. 30th October 2017 – LiveLotto®, the UK-based iLottery operator and subsidiary of Beda Leisure, has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access’ affiliate management team, which will grow the programme using the company’s affiliate platform and its Income Access Network, iGaming’s longest-serving independent affiliate network.

LiveLotto®, launched in 2015 and licensed by the UK Gambling Commission, offers players a unique low-stakes, quick-win lotto. An iLottery appealing to the digital generation and millennials among other player demographics, the brand’s main online lottery game runs live draws 24 hours-a-day, seven days-a-week, and provides players with the opportunity to win up to £25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.

The site also offers a suite of leading instant-win games. These include Pariplay-powered titles such as Cops and Robbers, Atari Asteroids®, Mega Love, Cash Cuisine, and Royal Charms. All instant-win titles and the main LiveLotto® game are optimised for play on desktop, iOS and Android devices.