Swedish online casino games developer Play’n GO has gone “cute” as it sets its sights on a new market—Asia.

For the first time in the company’s history, Play’n GO is set to release an endearing slot game that will appeal to the younger audience, particularly in the Asian market. Big Win Cat is a three-reel video slot game with five fixed paylines, where players can access a novelty shop filled with lucky collectibles such as flowery fans and gleeful goldfish.

“The main feature is it actually has free spins. It only has three reels and all of the symbols can actually stack on top of each other, so if you get, like for example, two reels that are identical in symbols, you have another rack for re-spins. If you didn’t win anything, you get one more chance to win. And if you get all the reels and all the symbols it will become a wheel multiplier. This is a bonus game, so you already won something but the wheel multiplier will now spin and multiply the winnings,” Vargas Ivan Patag, head of QA for Play’n GO Asia, told CalvinAyre.com.

Adorable games is a new territory for the Swedish game developer, which is known for rolling out flashy and action-packed games. The company currently has more than 115 games in its arsenal, most of them slot games as well as bingo games and table games. Cuteness, however, has become a must for Play’n GO as it looks to tap into the Asian market—where cute aesthetics is all-pervasive.