The Baha Mar integrated resort casino in the Bahamas is launching its first major marketing campaign ahead of the launch of its second hotel.

Baha Mar held its official grand opening on Wednesday, following the $4.2b property’s soft opening in April. Baha Mar Ltd’s marketing VP Karin Salinas called the official launch “a milestone day” and an opportunity to “really go on a grander scale to showcase Baha Mar to the rest of the world.”

The new ‘Life Spectacular’ campaign includes commercials featuring lots of imagery of people doing suitably spectacular stuff, like jumping off the wings of seaplanes into the blue Bahamian waters, along with – naturally – shots of people getting their gamble on in Baha Mar’s casino (a surreptitiously filmed video of which can be viewed at the bottom of this article).

Baha Mar opened with just one hotel – the 1,800-room Grand Hyatt – but the 299-room SLS Baha Mar is scheduled to open November 14. This will be the SLS chain’s first hotel in the Caribbean. A third hotel, the Rosewood Baha Mar, will open next spring, bringing the resort’s total number of rooms, suites and villas to over 2,300.