Rebecca Liggero interviews Sky Bet‘s Marketing Director Rob Painter as he talks about its Football League sponsorship.

Sky Bet have been announced as the sponsor for the Football League in July 2013, a multi-year sponsorhip which began in 2013-2014 season.

It is now called the Sky Bet Football League with the three divisions becoming ‘The Sky Bet Championship’, ‘Sky Bet League One’ and ‘Sky Bet League Two’.

“Football League has one of the biggest football attending audience so it’s a great opportunity for a sportsbetting brand like ourselves,” said Painter.