SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector.

SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and events focused business.

Increased regulatory responsibilities and levels of compliance have been placed on affiliates and operators in the iGaming industry, which has seen a number of major operators implementing a ‘one strike and out’ policy for their marketing partners. This demonstrates a need for the affiliate sector to improve skills and business development in order to support acquisition growth.

Combined with a growing wave of consolidation, there has been a lot of change in a small period of time, meaning affiliate businesses have had to adapt very quickly.