Affiliate marketers have continued to play a vital role in getting customers to online gaming sites during the COVID-19 pandemic. Better Collective Tennessee Director Adam has spent over a decade navigating the affiliate market, and he took some time out to share some insights with lead reporter Becky Liggero Fontana.

Smalls has some expertise to call upon when it comes to the state of regulations for affiliates in the U.S. market. The Better Collective Director got his start in the industry with the online poker community site, pocket fives. While there continues to be debate over regulations, Smalls is all for the positive push in that direction. “I think it’s a good thing, I think the regulation of affiliates is something that should be happening. I’ve kind of evolved to this viewpoint.”

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According to Small, the process of becoming an affiliate was relatively easier back in the boom of the early 2000s. “It’s interesting because the process was very easy to become an affiliate in New Jersey in the beginning,” he said. We didn’t do revenue sharing, we just had to fill out a few forms to become a CPA affiliate. It was an easy process I didn’t need to involve lawyers and I really didn’t spend any money.”