Esports betting start-up Luckbox has appointed Aleksandar Dimitrov as Head of Product – Sportsbook.

Aleksandar, whose previous roles included head of product at Lottotech and poker product manager at Playtech, will work closely with Luckbox’s development team in Plovdiv, Bulgaria.

Aleksandar has more than 15 years’ experience in the software industry, 10 of which came in the gambling sector and an important part of his role will be honing the esports-specific elements of Luckbox’s sportsbook offering.

Aleksandar said: “Luckbox is a company, which is involved in all the areas I am really passionate about – gambling, software, gaming and crypto.