Latin America continues to be a market rich with potential according to Super Affiliates co-founder Alessandro Valente. Valente has proven track record of success in the LATAM region and he took some time out to share his insights on how to acquire LATAM players in a chat with our very own Becky Liggero Fontana. 

Despite the economic effects of the Covid-19 pandemic in South America, there continues to be considerable interest in the region according to Valente. The Super-Affiliates co-founder has seen a recent influx of new affiliates in the market, “which is very healthy and it shows that Brazil is coming up in everyone’s mind and the strategy.”

Valente believes that as a new market, Brazil offers some cultural advantages to affiliates as opposed to the challenges that they may find setting up in other parts of the world. “Brazil has a very easy-going situation when it comes to cultural differences. It’s not like Asia that is completely alien to most of the Europeans.” 

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