China’s largest e-commerce company Alibaba Group Holdings Ltd. is expanding its business footprint in cyberspace as it made a $150 million investment in the International e-Sports Federation.
IeSF announced that it entered “an exclusive strategic partnership” with the Jack Ma-led company, through its sports subsidiary Alisports. The IeSF – a governing body of eSports with 47 country member signatories – said that both parties shared a same vision on future eSports goals.
The Alibaba-IeSF partnership aims to establish a tournament where all amateur eSports players and professional eSports players can participate. The two organizations will also push for the recognition of eSports as sports, including securing participation in the Olympic Games.
IeSF said both organizations plan to create a unique intellectual property rights.