Amaya to migrate Full Tilt players to PokerStars platform

Amaya Gaming will merge its underperforming Full Tilt poker operation with its dominant PokerStars platform sometime this spring.

Earlier on Tuesday, PokerTube.com reported that Amaya intended to link Full Tilt’s liquidity with that of its bigger brother PokerStars within the next six weeks. Amaya subsequently confirmed the news via a press release detailing the forthcoming changes, which suggests the Full Tilt brand may not be long for this world.

Amaya said it remains “committed to a dual-poker brand strategy” and Tilt will retain its unique products, such as Rush Poker, which is known as Zoom Poker on Stars, as well as Tilt’s table layouts, promotions and tournaments. Some Full Tilt Casino products won’t be accessible, although Amaya says these may be added at an unspecified later date.

Tilt players will be automatically migrated to the new platform and will have a single account that can be used to access either the Stars or Tilt-branded software. Amaya says the platform migration will allow the company to focus its development efforts on a single platform, which the company expects will result in faster and more efficient delivery of new features.