Product enables operators to use machine learning to offer instant differentials on cross-channel pricing

London – 21 March 2019 – Amelco, the leading sports betting software and trading services provider, has announced the launch of Quantum Omnichannel, the industry’s first fully automated price differentiation model.

Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, Quantum Omnichannel is set to revolutionise the way in which operators manage their pricing strategies for various channels, customer segments and markets.

Operable from a single platform, sportsbook operators will have the power to instantly adjust their prices and limits across multiple brands, markets and channels from a singular source.