UK software provider Amelco has been renewed as the technology service provider to BetStars, the online sports betting brand of The Stars Group. Continuing a partnership that dates back to BetStars’ 2015 launch, the new agreement includes the additional provision of development teams to deliver greater agility to the BetStars technology roadmap.

Amelco owner and founder Damian Walton said: “Amelco is delighted to extend the agreement with BetStars and we look forward to working closely with the brand to service its sportsbook portfolio and continue a partnership that will allow both parties to maximise their full potential.”

Amelco was established in 2006 on the back of success within the Fintech sector and expanded the ATS platform to cover additional sports and automating pre-match pricing in 2007. Amelco’s enterprise sports betting solutions are now recognized as market leaders within the industry and currently integrate to over 50 sports data feeds and over 2,000 casino games.

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