The Stars Group has appointed a new boss of its Betstars betting brand as rumors swirl that an aborted merger with UK betting operator William Hill may be back on.

On Monday, the Toronto-listed Stars Group announced that former William Hill Online managing director Andrew Lee (pictured) had signed on as BetStars’ new MD, replacing the outgoing Zeno Ossko, who has led the division since September 2016.

Stars Group CEO Rafi Ashkenazi hailed Lee as the man to develop BetStars into “a strong secondary customer acquisition channel to our leading poker business, improve its market share in our top European markets, and prepare it for future geographic expansion.”

Lee’s former relationship with William Hill has bolstered rumors that Stars and Hills are attempting to restart talks on a merger of equals that fell apart in October 2016 when Parvus Asset Management, which held a 14.3% stake in Hills, slammed the merger idea as a “value-destroying deal.”