Annexio, the Isle of Man’s thriving lottery betting business, has today launched a new flagship consumer brand LottoGo.com.

The new brand will be “exciting, energetic and fun” said Annexio founder and director Tom Brodie, who announced the move as the company continues to expand its reach and increase player numbers in the global market place.

LottoGo.com will replace the hugely successful World Lottery Club brand that has been developed over the past six years and which is currently experiencing record growth in customer acquisition and revenue. World Lottery Club players have had the chance to bet on the outcome of some of the world’s biggest and most popular lotteries including MegaMillions and US Powerball. It has paid tens of millions of pounds in winnings since inception.

The transition to www.lottogo.com is a result of the desire to have a brand that reflects the personality of its products said Tom.  “We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand. We believe with the launch of LottoGo.com we will see many more people enjoying the chance to win some of the biggest jackpots on the planet,” he added.