Aquis Entertainment hopes to increase revenue at its Casino Canberra in Australia by targeting VIPs. The company’s owner, Hong Kong developer Tong Fung, has said that the move will be the catalyst to shore up hemorrhaging seen by the casino since 2017.
In announcing the shift to VIP gaming, Fung said, “A changeover in business development staff recently will assist in bringing new VIP players to Casino Canberra to provide the critical mass needed to manage the volatility and generate additional revenue. Mining of the existing database will also be a focus for the next year to solidify the efforts of the past several years spent buildings its size and quality.”
Fung also indicated that the company will move forward with a redevelopment plan estimated to cost around US$248.5 million and which includes two new luxury hotels and shopping and dining outlets. That plan was initially discussed in 2015, but the casino hasn’t moved on it since. The redevelopment, at the time, hinged on the company receiving approval to offer 500 slot machines. However, in 2016, regulators capped the amount to 200 and Casino Canberra is not authorized to operate any slot machines.
Due to the reduction in more gaming, which meant no increase in revenue, Aquis began to drag its feet on the redevelopment plans. Last month, regulators gave the company an ultimatum to have a decision by May 14.